Zevs is a street artist from France, known for his effective use of popular logos and paint drips. From McDonald’s to Chanel and Louis Vuitton, Zevs seeks to repurpose and reimagine these famous symbols and criticize the commercialist culture they contribute to.
Known for his ‘liquidation’ technique that disfigures the original image, Zevs transforms the logos visual power. The artist says of his practice: “by pouring paint over the original image, the logo dissolves in front of the viewer’s eyes, drawing attention to, and visually disturbing the recognisable and omnipresent trademark.” We love how Zevs uses his power as a prominent street art figure to challenge popular opinion. Known also for his Visual Kidnapping series, Zevs would slice out parts of billboard adverts with a scalpel and leave a ‘ransom note’ in the empty space.
Zevs was born in France in 1977 and quickly gained popularity amongst the graffiti community in the 1990s. He named himself after a regional French train that nearly ran him over whilst he was graffiti tagging a Metro station. Hailed a pioneer of the French street art scene, Zevs has received international acclaim for his artwork. His artworks are exhibited regularly worldwide in cities such as New York, Berlin and Paris. In 2008 the Ny Carlsberg Glyptotek in Copenhagen, Denmark held a major survey exhibition of Zevs’ work. The classical art museum displayed his works alongside classical masterpieces such as Auguste Rodin’s The Thinker and Édouard Manet's The Absinthe Drinker. In 2010, his work was included in the Moscow Biennial.