Dave Towers has captured the collective imagination of the contemporary art world with his captivating process-driven prints, which have gone viral since 2016, thanks to that nifty little platform Instagram. If you haven’t seen any already, immediately stop reading and prepare to be wowed by time lapse videos that show the artist at work on his acrylic marker prints. These bold, typographical pieces - each, an exquisite harmony of form, colour and composition - are entirely hand-crafted without a single digital element - and entirely bewitching from start to finish.
An auteur of the advertising world, Towers soared through his creative career, designing for the likes of Sony, Skoda, and Starbucks, making it to head of design at TBWA and Lowe, and snatching both a prestigious D&AD pencil in Graphic Design and a Creative Circle Gold in Typography along the way. Today, Dave is his own master, running his business and completing projects for Specialized Bikes in America, Bombay Sapphire, Warrior Football Kit Suppliers, Adidas and film titles, DVD packaging and promotion for Madchester rock n' roll survivors The Charlatans.
Towers’ original prints are evidently the work of someone highly skilled in graphics and type. Characterised by their precision and perfection, it’s hard to believe that these beauties haven’t been crafted on the computer - but Towers’ mini movies are testament to the tactile creation of each print. Using 30mm wide acrylic markers in semi-opaque colours, Towers draws directly onto canvas, creating layered geometric and typographic compositions with texture, depth, and a dynamic Pop spirit.
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