Boasting boundary-breaking collabs with artists, designers and musicians, Medicom’s Bearbrick is in a class of its own. The bear-headed figurine is widely credited with sparking the modern madness for collectible toys, and for good reason: partnerships with creators like KAWS, BAPE and even Karl Lagerfeld have produced some of the most sought-after—and most valuable—toys of all time.
Boasting boundary-breaking collabs with artists, designers and musicians, Medicom’s Bearbrick is in a class of its own. The bear-headed figurine is widely credited with sparking the modern madness for collectible toys, and for good reason: partnerships with creators like KAWS, BAPE and even Karl Lagerfeld have produced some of the most sought-after—and most valuable—toys of all time.
BE@RBRICKS are designed and produced by Japan’s Medicom Toy, a company that is best known for its plastic figurines. The company was founded in 1996 to make limited edition figures and licensed products. It has long created plastic figurines of popular culture. The first BE@RBRICK was released May 27, 2001 and given out as a free gift to attendees of the World Character Convention in Tokyo, Japan.
The BE@RBRICK may appear simple at first glance, yet the toy has made its ways into art galleries, MTV Cribs and is beloved by everyone from Pharrell Williams to Grace Coddington. It wouldn’t be too far of a stretch to say that these vinyl toys have become canvases for modern expression, playing a crucial role in the intersection of style, art and fashion.
14 cm
Unnumbered edition of unknown size
28 cm
Unnumbered edition of unknown size
