To celebrate the fifty year anniversary of Andy Warhol’s iconic work of art ’32 Campbell’s Soup Cans’ (1962), the company that inspired the piece have released a special-edition can of its condensed tomato soup. Working with The Andy Warhol Foundation for the Visual Arts, the company’s design team have created Pop art inspired designer labels in four vibrant colour schemes, such as pink and teal.
When asked why he painted Campbell’s soup cans, Warhol famously quipped "I used to have the same
By 1964, the company had realized that their soup can was fast becoming a phenomenon thanks to Warhol’s depiction and the marketing manager, William McFarland, wrote to Warhol to express his admiration, “I am taking the liberty of having a couple of cases of our Tomato Soup delivered to you.” In the same year the company commissioned a painting of a can of Campbell’s soup as a retirement gift for the board chairman.
This limited edition can is a rare alteration to the classic label that has remained largely unchanged since 1898. 1.2 million of the cans will be sold across the United Sates and Michael Hermann, the foundations’ director of licensing, believes Warhol “would have loved the idea that everyone can get their own piece of pop art at Target for just 75 cents”.
