Ben Eine collaborates with internationally renowned Cosmetic and skincare brand The Body Shop and to celebrate the launch we’re running our own little give away.
So what’s the score? What has iconic street artist Ben Eine been up to at the The Body Shop? Don’t fear, he hasn’t popped into his local brand for a mini-makeover, a touch of contouring or to pick up a Lip Butter (his favourite is Coconut by the way). In fact, Ben Eine has just launched a Limited Edition Hemp Hand Cream named ‘CHANGE’ to help raise 300K for Charity. The Body Shop turns 40 this year so to celebrate, in style, they turned to Eine to redesign the packaging for their iconic Hemp Hand Protector for a Charity Fundraiser. They aim to raise the money to protect the planet, animals, oceans and people and allow customers to choose how the money is divided!
4 years ago Ben Eine took to the walls of ‘Old Street, London and painted to work ‘Change’ in his unmissable lettering which is inspired by a book he read when he was a young boy called ‘Subway Art’, which he deems to have helped him become the success he is today. The ‘Body Shop’ Campaign strives to make a change and to respect the communities you work with, thought and idea that was in fact behind his ‘Change’ Street Piece.
Image credit: The Body Shop
The Body Shop cream uses ‘Hemp’ as an ingredient – one of the most productive plants on the planet and previously was branded as an evil product due to its connection with the West’s War on drugs. In an interview with The Body Shop Ben Eine quotes, when talking about their latest commitment ‘it’s so positive - supporting producers and global issues that really need to be on the agenda’ and that The Body Shop as a company is ‘groundbreaking, boundary-pushing, they were talking about Fair Trade and environmental issues way before it was on the global agenda. A global company with a very big and vocal conscience’.
The new Limited Edition Hand Cream ‘CHANGE’ can be purchased for £11 (RRP) from Body Shop Shops and £1.50 will be donated to support the Foundation’s goal of raising £300K to protect and enrich the planet, the oceans or animals and people.