Author: Imogen Aldridge

From the eye of the artist: how to navigate an art fair

Packed full of talent, art fairs can sometimes be a hard place to navigate. Where do you begin? What do you see first? Who do you talk to?

Whilst visiting the Other Art Fair earlier this year, we asked a few of our artists about their top tips on how to navigate an art fair, both from the viewpoint of an artist and a visitor. The art world's calendar is packed with a variety of shows to visit, so take these tips on board when you're next planning a trip to an art fair.

 

From the eye of the artist: how to navigate an art fair | Image

From the eye of the artist: how to navigate an art fair | Image

Louise McNaught - View her artworks

From the view of an artist, what is your top tip for surviving an art fair?

Have lots of snacks! It’s very hard to get away from your stall so having help is great. My dad helped me set it up and my husband is helping me take it down, so it’s nice to have the extra pair of hands.

Do you have any advice for anyone buying at an art fair?

Try to go for art you love rather than buying as an investment.

 

From the eye of the artist: how to navigate an art fair | Image

From the eye of the artist: how to navigate an art fair | Image

Matt Jukes - view his artworks

Do you have a specific artwork or series of works that gets the most attention at events like this?

The Aurora series. People always want to know how they’re made because there is a kind of magic to them, especially as they can move with the piece. People are so intrigued by the way the artworks change and shift.

Do you have any advice for anyone buying at an art fair?

Buy the art you love and do it now because it might not be there later.

 

From the eye of the artist: how to navigate an art fair | Image

From the eye of the artist: how to navigate an art fair | Image

Nadia Attura - view her artworks

What is your top tip for surviving an art fair?

Bring comfy shoes, a bottle of water and don’t have any expectations. Try not to worry and talk to other artists as they are invaluable and they are your support network. Get to know your customers and find out about them personally as that is your audience and you have to build a rapport with them. When you are selling at an art fair people are constantly looking - don’t approach them and let them have time alone with the work to build that emotional connection. Then go in and assist. I want people to have a relationship with the work and fall in love with the piece.

 

From the eye of the artist: how to navigate an art fair | Image

From the eye of the artist: how to navigate an art fair | Image

Justine Smith - view her artworks

Do you have a specific artwork or series of works that gets the most attention at events like this?

I’m most proud of my new Blown series. They’re a new take on an earlier series of mine, but with a new technique. It’s all about displaying the image in a different way. I first make the grenades as sculptures and then photograph them and this is how I make most of my prints. When I made the first grenade sculpture, the US was one of the world’s only superpowers. I decided to make a new version of the original print, the Blown series, because it seems that now the US is slowly stepping away from being that world power. I also like to think about how money is a conduit of power. It’s also about a transcendence of power and it can all crumble away in a second.

 

From the eye of the artist: how to navigate an art fair | Image

From the eye of the artist: how to navigate an art fair | Image

Mark Petty - view his artworks

What is your top tip for surviving an art fair?

“Don’t go out boozing until 4 in the morning before the opening day!”

Has all this talk of art fairs got you feeling inspired? Take at a look at our New Arrivals, and see if any of our new prints catch your eye.

AFFORDABLE ART

CJP £75

Rewilderness - A3

29.7 x 42cm

£75

29.7 x 42cm

£85

45 x 45cm

£125

42 x 60 cm

Nothing Matters - Remix, 2020 Art Print by Dan Hillier
Exclusive

£98

42 x 42cm

Cats Pyramids

24.7 x 39cm

£35

24.7 x 39cm

Daffy (Red Stripe)

70 x 50cm

£100

70 x 50cm

Reginald Botanical

29.7 x 42cm

£60

29.7 x 42cm

£60

29.7 x 42cm

£100

33 X 48 cm

HOPE THAT KILLS YOU

21 x 29.7cm

£75

21 x 29.7cm

Cherry Drop

35 x 35cm

£65

35 x 35cm

Acne Pink

30 x 42cm

£125

30 x 42cm

Lemon Blossom 3

40 x 40cm

£55

40 x 40cm

£85

50.7 x 45cm

Ellipsis - Remix, 2020 Art Print by Dan Hillier
Exclusive

£98

42 x 42 cm

£100

50 x 50cm

Anyone for Tennis?

29.7 x 42 cm

£115

29.7 x 42 cm

BOUNCE! 2020

42 x 42cm

£125

42 x 42cm

The Sun Rises in the East Art Print by Hooksmith Press
Exclusive

£100

32 x 45cm

Bananas

29.7 x 42cm

£60

29.7 x 42cm

Patrick Art Print by Lee Ellis
Exclusive

Patrick

40 x 40cm

£75

40 x 40cm

Vintage Girl

70 x 100cm

£135

70 x 100cm

MK-Ultra II

19 x 19cm

£65

19 x 19cm

£100

29.7 x 42cm

Gorilla - Neon Pink

42 x 59.4cm

£125

42 x 59.4cm

I Love London

22 x 17 cm

£60

22 x 17 cm

Right Hand Red, 2020 Art Print by Static
Exclusive
Static £35

£35

20 x 20cm

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