French fashion house Louis Vuitton have teamed up with the great Ben Eine to create their latest must-have special accessory and in doing so have decided Selfridges, Oxford St needs a street art makeover.
The item in question is a giant square scarf called 'Great Adventures' and this new collaboration comes off the back of recent work with another artrepubic artist, RETNA. For Vuitton it also follows one of the most successful fashion/graffiti-inspired collaborations of all time when it incorporated the work of the late Stephen Sprouse.
Street artist Eine, is best known for his alphabet and font lettering seen adorning many a East London shop front shutter (guaranteed a sighting around Old Street), but for those who’ve been amongst the street art scene for long enough will also recognise him as co-collaborator and printer-extraordinaire of Banksy and Gorillaz co-creator Jamie Hewlett.
Eine found fame, (of a sort) when David Cameron gifted a piece of his work to the newly elected Barack Obama back in 2010. That piece, 'Twenty First Century City' came directly from our London gallery – massive fun that week.
Now, with an increasing global presence, with plenty shows in Europe, the U.S and Japan under his belt, he is seen as an ideal (and cool) accompaniment to the Vuitton collaboration roster.
Of the neon-lettered artwork on the scarf "'Great Adventures' illustrates how I feel every time you get off a plane in a new city. It is the beginning of an adventure, all about new encounters," says Eine.
To celebrate the collaboration, Louis Vuitton will open a new pop-up space dedicated to textiles on the Ground Floor at Selfridges, and the man himself will be there from Friday, June 21 until Sunday, June 23 graffiting the space in preparation for its grand opening on Monday 24th.
The scarf will be available exclusively at Selfridges until July 1, after which it will be available worldwide at Louis Vuitton stores and concessions, priced at £465. However if you’d simply rather purchase a genuine Ben Eine artwork then click here to see what we’ve got.
If you are interested the work of Ben Eine and would like further information or to discuss other artists or work that we have available in the gallery please call +44 (0)20 7240 7909 or email firstname.lastname@example.org