“Branson’s a cool dude,” Eine told the Guardian, “I did have misgivings at first – I try not to collaborate with brands very often. But I’ve been interested in Branson for a long time: he’s just a genuine, decent guy.”
Apparently Ben Eine has discussed designing sick bags and menus to be used throughout the plane. “It’s a natural extension of the fact that art is no longer just about traditional galleries”, he says, “Transatlantic flying is pretty boring. This is an experiment to make that journey a little less mundane.”
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