10 Tips For Buying Art Online

If you're new to collecting art, or just want to brush up on your knowledge before your next purchase, check out our 10 tips for buying art online. From research, to framing and sizing, our tips will help you grow your collection, trust your taste, and discover the best ways to buy art online.


  1. Get to know what you’re buying – Brush up on key terms like Limited Editions, paper types and finishes so you know exactly what you’re buying. An open edition giclée and a limited edition screen print are very different, but may look similar to the untrained eye!
  2. Research the artist – Every artist is different and will have a personal story with their work. Researching their style and visual development will bring understanding and value to the artwork you are considering.
  3. Where is the piece going? – Are you after a square, portrait or landscape piece? How big does it need to be? How is the room decorated? 
  4. Be open – There’s so many different styles out there, it’s hard to pin artwork into a single box. Browse around, using categories and filters to hone your budget and tastes.
  5. Consider newer artists – Big name artists can attract big money. However, supporting an emerging artist could secure you a similar style of work at a much  lower price.
  6. Buy what you love – It’s difficult to know whether artwork will increase in value, so it’s always best to purchase for your own pleasure and enjoyment first. Trust your instincts.
  7. Consider framing – Framing protects your print against damage. If purchasing a piece to put on your wall, purchase framing at the same time to have your piece professionally handled and framed all for a discounted price.
  8. Pay attention to size – Getting an idea of size and scale can be difficult online with a 20 x 20cm piece looking similar to a 80 x 80cm when viewed on a screen! We list paper sizes for all our pieces and provide mock-ups where possible.
  9. Don’t be afraid to ask - Our experienced customer service team is always happy to help with any questions that you may have about your purchase or an artwork you are considering.
  10. Make your collection personal - There are no rules for pairing artworks in a room, or for building a collection. Every piece can show off a different side of your style.
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